New Holland adds TS-A tractor series
Author: Delta Farm Press

Byline: Forrest Laws Farm Press Editorial Staff

To say the new New Holland is becoming increasingly customer-driven would be an understatement, says Todd DeBock, North America platform marketing manager for the company's new TS-A Series tractors.

"Our customers told us they wanted higher horsepower units, but with the same maneuverability and comfort features they find in their big class TS tractors, so we've introduced two new models to meet those needs," DeBock said in a media briefing at the Memphis AgriCenter.

Such comments were repeated frequently over the next hour as DeBock and fellow New Holland marketing specialists described how they had designed not only the TS-A Series but also two lines of economy tractors - the TB and TT series - with the customer in mind.

The briefing focused on two new models: the TS125A at 105 PTO horsepower with what DeBock called "the finest power plant in this horsepower segment" and the TS135A at 115 PTO horsepower.

"We believe these are tremendous products because we spend a lot of time talking to farmers about what they want in their tractors," said Allen Rider, vice president of New Holland's North American Agricultural Business unit.